The write-up
The case study, as it was published.
The same campaign, slide by slide. This is what clients get back.
Most small business ads get scrolled past in half a second. Here's what a month of better ones did for a Perth gym.
A local gym that had only ever grown by word of mouth. No way to turn enquiries on.
Their average client pays $75 a week and stays 3 to 6 months. That's $900 to $1,800 each. Even at a low sign-up rate, 54 leads is worth tens of thousands.
Leads, cost per lead, reach and impressions are real campaign figures. The revenue range is the client's own numbers. The pipeline figure shows what those leads could be worth at a typical close rate. Your results will be different.
Shot, directed and edited in house. Tap any one to watch it.
The same campaign, slide by slide. This is what clients get back.
Most campaigns fail on the offer. We sort that before touching the targeting.
What's worth someone's phone number? For the gym, a free trial. We sort that before spending a cent.
Usually a shoot. We make a few versions, because you can't pick the winner in advance.
I check it weekly and cut what isn't working. Leads land in your portal, explained in plain English.
Tell me what you sell and what a customer is worth. If ads aren't right for you, I'll say so.