A 30-day content plan built around something specific you're selling. I plan it and produce it, you publish it, and the whole month pulls in one direction.
Every cycle starts with the offer: a trial, a discounted entry point, a seasonal promo, a launch. The content for the next 30 days is then built to push that 1 thing, so each piece is doing a job you can name.
1 offer per cycle
30 days, start to finish
1 shoot day included
You approve the plan
Work from recent cycles, each piece made to push something specific. Hover to preview, tap to watch it properly.
Same order every time, which is what makes it repeatable.
What are we pushing this month, and why would someone act on it now? You have the final say on this, and everything else follows from it.
Every piece for the 30 days, what it says and when it goes out. You approve it before anything gets made.
1 day of filming feeds the month. I cut, write and finish everything, then hand you the assets ready to post.
It goes out on your channels, in your voice. At the end we look at what moved, and that shapes the next offer.
Run it organically and the content builds awareness of the offer on its own. Put budget behind it and the same assets become the ads, because they were made for the same offer. Most businesses start organic and add spend once a cycle proves itself.
Here's the paid side of this approach, running for a Perth gym. 1 offer, a free trial, and a month of creative built to push it: 54 enquiries in 30 days at $6.28 each. Those are ad figures from a single campaign, and your results will be different. See the full breakdown.
Covers the offer, the plan, 1 shoot day, and every asset produced and handed over ready to publish. Cycles run month to month, and you can stop after any of them.
Tell me the offer you want to push and who it's for. If content isn't the right lever for it, I'll say so.