I build the systems that run while you're doing everything else.

I used to shoot video. Now I build systems.

For two years TRIGRAMS was a video studio. I shot and edited roughly 20 reels a month for a handful of Perth businesses. It paid. It didn't hold my attention, and I was only using about a fifth of my working hours while still feeling flat out, because the work was repetitive by design.

The question that kept coming up wasn't "how do I shoot better content." It was "why doesn't this business have a system that runs without me." So I built one, then dropped video and built more of them, faster, with AI doing the heavy lifting.

Most small businesses I meet have the same gap: a lead comes in and nobody set up what happens next. That's not a content problem. One email sequence fixes most of it. Send the brief today — don't wait for a perfect brand deck, I'll work with what you've got.