What to expect
How a campaign runs from the first call to the report, what it costs, and what I need from you. No surprises.
From first call to report
7 stages. You only need to be involved in the bits marked "You".
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01The call
30 minutes about your business, your offer and who you want more of. If ads are not the right move yet, I will say so.
You: be on the call -
02Scripts
I write the hooks and scripts around one clear offer. You read them and approve them before anything is filmed.
You: approve the scripts -
03Shoot day
A half-day at your business. I bring the gear and direct, so all you need to do is be yourself.
You: half a day on site -
04The edit
1 main video and 2 to 3 vertical cuts for Reels and Stories, captioned, with clean audio.
You: approve the cuts -
05Launch and learning
The ads go live. For the first couple of weeks Meta is learning who responds, so cost per lead jumps around. This is normal.
You: hold your nerve -
06Running
I move the money behind the ads that work and switch off the ones that don't. Every lead goes straight to you.
You: call leads back fast -
07The report
Cost per lead, click-through rate and return on ad spend, checked against Google Analytics, in plain English.
You: read 1 page
How much to put behind the ads
On top of the campaign price. It goes straight to Meta, so you see every dollar.
Treat the first month of ad spend as money you're prepared to lose. Meta spends the first couple of weeks learning who responds, and some of that money won't come back. If losing it would hurt the business, wait until it wouldn't.
Room to test 2 to 3 versions of the ad and put the money behind the one that works.
What I need from you
- Access to your Facebook page and Meta ad account
- Half a day for the shoot, at your business
- A clear offer, or 30 minutes to work one out together
- Someone who can reply to new leads within a few hours
- An ad budget you could lose in the first month and be fine
What I won't promise
- A guaranteed number of leadsResults depend on your offer, your market and how fast leads get a reply. Anyone who guarantees numbers is guessing.
- Results in the first few daysThe first couple of weeks are mostly testing. Judge the campaign on the whole run.
- Ads that fix a weak offerIf nobody wants the offer, better ads just show it to more people. We fix the offer first.
